Identity
The mark
holds still.
A cactus holds. A wave moves. The mark is both — ribs and swell as one stamp. Not a mascot. A jeweler's stamp for a studio that writes the site, the brand, and the host.
On ink
Bone on #0B0F0E
On bone
Ink on #F4EFE6
Lockup
The name is set in type.
The lockup is the mark plus type — not a second PNG. “CACTUS WAVE” in Geist, tracked. “MEDIA” smaller, wider, beneath or beside.
Horizontal
Compact
Stacked
The kit
Files, not a second mark.
The lockup on this page is type plus the stamp. The downloadable plates were made in Canva from that same stamp. Free still blocks transparent PNG — use ink and bone fields, or the site mask. Open the Canva folder.
Mark
The official ribbed stamp. Canva Free cannot export transparent PNG — plates only.
- mark-on-bone.pngInk stamp on bone. The plate they already loved. Print, light fields.
- mark-on-ink.pngOfficial geometry on ink. Low contrast until the glyph is recolored bone.
- mark-on-sage.pngInk stamp on sage. Accent only — sage is not a system fill.
- favicon-512.png512 crop of the bone plate. Favicon, app icon.
Wordmark
Same hierarchy as the site: mark left, CACTUS WAVE / MEDIA right. Geist energy, wide tracking.
- wordmark-horizontal-on-ink.pngSite header lockup on ink.
- wordmark-horizontal-on-bone.pngSame lockup, reverse. Highest-contrast wordmark.
- wordmark-stacked-on-ink.pngMatches <Wordmark stacked />.
- wordmark-compact-on-ink.pngMatches <Wordmark compact />. No Media line.
- email-signature-on-bone.pngBone lockup for email. Resize quota ran out before a thin strip.
Social
Official stamp on a bone plate, type on ink.
Clear space
Air around the stamp.
Keep a quiet margin around the mark equal to the height of the wave band — roughly one-eighth of the glyph. Do not lock it to a rule or a box.
Margin ≈ ⅛ of the glyph — the height of the wave
Palette
Four colors. Then silence.
Ink
#0B0F0E
Primary field. Night desert. The default surface of the studio.
Bone
#F4EFE6
Primary figure. Parchment, not white. The color the mark takes on ink.
Sage
#6E7F6B
Single restrained accent. Mineral, not mint. Never a fill.
Brass
#C4A574
Hairline metal. Eyebrows, selection, a door left slightly open.
Ink 2 #141918
Recessed panels on ink.
Bone dim #C9C2B6
Secondary type on ink.
Sand #9A9183
Body ledes, captions.
Type
Sans for the stamp.
Serif for the room.
Geist — UI, wordmark, labels
Cactus Wave
Media
Cactus Wave Media
UI, wordmark, labels. Geometric, tightly tracked when all-caps.
Instrument Serif
Presence
that holds.
Display. Titles that should feel inevitable, not loud.
Geist Mono · #0B0F0E
Discipline
Do this. Not that.
Yes
- Give the mark air. It is a stamp, not a sticker.
- Reverse it cleanly: bone on ink, or ink on bone.
- Set the name in type. The PNG is the glyph only.
- Keep sage and brass as accents — a line, a word, a door.
No
- Do not show the Canva bone plate as a rectangle.
- Do not draw a cartoon cactus, a surf wave, or a sunset.
- Do not recolor the mark teal, gold-fill, or gradient.
- Do not add drop shadows, glows, outlines, or a holding box.
Voice
Editorial. Short sentences. No exclamation. The work should sound like the rooms it enters.
We are
- Quiet, specific, and finished.
- Desert-born. Built for anywhere.
- One author — site, host, campaign.
We are not
- A vibe deck with no build.
- Surf, cactus clip-art, or “digital agency” teal.
- Loud. We do not announce the luxury. We assume it.